$99 · New customers
The 1968 selvedge jeans on day one, cuffed, with boots
The 1968 · Cone Mills selvedge

Your first
raw pair.

Tens of thousands of pairs sold. 13.5oz Cone Mills selvedge, cut and sewn in California: dark and stiff on day one, and yours after that.

Original price: $149Sale price: $99New customers only
Start your pair

In stock. Ships now. Free domestic shipping on your first order with code FIRSTSHIP. Sizing, before you order.

Choose your fit
Original price: $149Sale price: $99New customers only
SizeMost customers order two sizes up

In stock. Ships now. Free domestic shipping on your first order with code FIRSTSHIP.
30-day returns and size exchanges on unworn, unwashed items, for store credit.

01 · Raw

Dark on day one.

Raw means unwashed. The denim arrives deep indigo, crisp and a little stiff, with the starch still in it. It hasn't been softened or faded in a factory, so nothing about it has been decided yet.

Selvedge is the finished edge you see when you cuff them: a clean line with a red thread, the mark of a narrow loom. Ours is from Cone Mills, 13.5oz, the weight that works all year.

The 1968 on day one, straight on
Day one
02 · Wear

It wears in the way you wear it.

Every crease, every fade lands where your body puts it: the knees, the pocket where your phone goes, the fold behind the knee. Over time, no two pairs look alike.

Wear them often. Wash them sparingly.

The back pocket and patch on day one
Day one
The back pockets of a well-worn pair
A well-worn pair
The cuff on day one
Day one
The front of a well-worn pair
A well-worn pair
03 · Buyers

In their words.

49 reviews, 4.8 stars.

“Wow! This is the first pair of raw denim selvedge jeans I've owned. So cool! Love the fit. … Gotten several compliments already when wearing them out.”Jordan W. · Verified buyer · 38 Vintage Straight
“My first pair of selvedge denim, and the best pair of jeans I've ever owned. The value is incredible.”Ted L. · Verified buyer · 40 Vintage Straight
“Great looking pair of jeans! My first raw pair and very happy with them.”Eric C. · Verified buyer
“Fantastic fabric, looks great and to me the 1968 breaks in a bit easier than some denims. … Looking forward to many seasons with these and seeing how they age.”Thomas D. · Verified buyer · 32 Slim
“I love the fact that they come in a 36 inseam because I am taller and then I can get them hemmed to my liking. Just the best pair of jeans and a great company.”Robert S. · Verified buyer · 34 Slim
04 · Before you order

Three things first-timers tell us.

Size up. We use true measurements, not vanity sizing. Most customers order two waist sizes larger than their usual. Check the fit guide, or email us your usual size and we'll tell you what to order.

They come long. 34-inch inseam up to a 33 waist, 36 above that, unhemmed. Cuff them, or have them chain-stitched by Denim Therapy at up to 34% off.

Give them time. Raw, 100% cotton, button fly. Firm at first; give them time.

Open the fit guide

FitsVintage Straight · Straight · Slim · Skinny
Waist sizes29 – 40
Denim#172 Cone Mills selvedge, 13.5oz, red ID
Made inCalifornia
Returns30 days, unworn and unwashed, store credit
Questionsteam@weargustin.com, within a business day
The 1968 · New customers only
Original price: $149Sale price: $99

Your first pair starts here.

Start your pair

In stock. Ships now. Free domestic shipping on your first order with code FIRSTSHIP.
30-day returns and size exchanges on unworn, unwashed items, for store credit.

Original price: $149Sale price: $99
Start your pair