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Gustin X Rugged Holden Workshirt

$135
Save 50-67%
Typically priced at $270-$405 in retail.
Fit
5% funded
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in March / April 2025.
This workshirt was developed in collaboration with the Rugged group. We're using the 13.5oz 1968 fabric for the body, custom co-branded Gustin X Rugged patch, 9oz herringbone elbow patches, and blue bar tacks on the check pocket corners. Additionally, $20 from the sale of each shirt will be donated to the Westerville Ohio Special Olympics.
This Gustin workshirt is made from sanforized raw selvedge denim from Cone Mills in North Carolina. This was our first truly all-American workshirt and one we haven't run for years. Today is really about showing you where it goes, thanks to some stellar wear-in shots from customers. The start is as classic and rare as you can get. American selvedge denim from the now closed Cone Mills White Oak plant. It's exactly what we loved about Cone, dark indigo, crisp white weft, starchy. The perfect raw denim blank canvas. Wearing it creates true art. Creases begin to set in on the arms. The indigo begins to chip off along the hems and high points in the fabric allowing the weft to create beautiful highs of color. The overall shade begins to soften. Each workshirt is a unique creation that reflects your life. A true workwear icon made from the last great American selvedge denim.
There are a number of construction details that define our workshirt. The first is ample triple needlework with a classic chain stitch runoff. Triple needle is a specialized stitch not found on standard button downs and that serves as the heart of any good work shirt. Ours gets triple need flat felled yoke and side seams with chain stitched bottoms. We also allow the side seam chain stitch to “run off” the end giving you three chain stitch ends on each side. We bar tack to ensure the runoff can’t compromise the security of the side seam. The second detail is double chest pockets. We keep ours a bit cleaner, without flaps, but use button closures and double bar tacks in each corner for added strength. The left chest pocket gets the addition of a small pen slot. The third detail is side hem gussets. It’s a small functional element and looks absolutely great. On our selvedge styles we incorporate the selvedge on the bottom. Finally, we love the chin strap. Ours is small enough to be tasteful while still reminding you of the workwear roots of the garment. We created new custom Corozo buttons specifically for our work shirts. They’re a deep navy shade with a slightly domed top and two holes for securing. Overall, this is one of our most intricately constructed garments and one of the most costly to produce.
Our work shirts will be available in our Classic and Slim fits. The main differences in details between our workshirts and our other shirting come down to construction - no back box pleat, and differently shaped side scoops. The Slim fit has a more tailored body as compared to our Classic fit. Chest and waist come in to provide a more fitted option. Details are in our fit guide now.
Fit
Available in our classic and slim fits
Fabric
Body: #172 Cone Mills Selvedge, 13.5oz. Elbows: #16 USA Herringbone, 9oz.
Finish
Raw, Contrast Stitching
Trims
Custom Corozo buttons, Gustin logo label
Made in
made in usa
Fit guide
Est. Ship
March / April 2025
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What Customers Are Saying
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
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