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Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
gustin #118 japan indigo 23
#118 Japan Indigo 23
Selvedge
84% funded
$199
Bestseller
gustin #501 indigo x purple
#501 Indigo X Purple
Selvedge
27% funded
$189
Bestseller
gustin the red fire
The Red Fire
Selvedge
36% funded
$189
Bestseller
gustin #906 retro loose weave plaid - red yellow
#906 Retro Loose Weave Plaid - Red Yellow
Rugged Long Sleeve Shirts
72% funded
$142
Just launched
Just Launched
gustin double knit t-shirt 3 pack (army, navy, black)
Double Knit T-Shirt 3 Pack (Army, Navy, Black)
T-Shirts
66% funded
$120
Just Launched
gustin double knit t-shirt army
Double Knit T-Shirt Army
T-Shirts
45% funded
$46
Just Launched
gustin double knit t-shirt black
Double Knit T-Shirt Black
T-Shirts
56% funded
$46
Just Launched
gustin double knit t-shirt navy
Double Knit T-Shirt Navy
T-Shirts
49% funded
$46
Featured Stock
Featured Stock
gustin the 1968
The 1968
Selvedge
In stock and ready to ship.
$149
Featured Stock
gustin #477 cone mills heavy denim - black x black
Featured Stock
gustin #75 okayama standard
#75 Okayama Standard
Selvedge
In stock and ready to ship.
$199
Featured Stock
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
What Customers Are Saying
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"Thank you so much for taking the time to make sure that the pant fits me right. Can't thank you enough. This is what makes Gustin stand a part."
-Lauren C. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer