NEW TO GUSTIN? Your first pair of The 1968 is $99. See the offer. ×
Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
gustin the 1968
The 1968
Selvedge
78% funded
$99
Bestseller
gustin #501 indigo x purple
#501 Indigo X Purple
Selvedge
66% funded
$189
 
$149
Bestseller
gustin the red fire
The Red Fire
Selvedge
76% funded
$189
 
$149
Bestseller
gustin #181 japan double flannel denim workshirt
#181 Japan Double Flannel Denim Workshirt
Workshirts
54% funded
Launched about 18 hours ago
$169
Just launched
Just Launched
gustin #455 japan double flannel denim - yellow red grey
#455 Japan Double Flannel Denim - Yellow Red Grey
5 Pocket Pants
65% funded
Launched about 18 hours ago
$149
Just Launched
gustin #483 japan double flannel denim - red white blue
#483 Japan Double Flannel Denim - Red White Blue
5 Pocket Pants
53% funded
Launched about 18 hours ago
$149
Just Launched
gustin #484 japan double flannel denim - blue red
#484 Japan Double Flannel Denim - Blue Red
5 Pocket Pants
45% funded
Launched about 18 hours ago
$149
Just Launched
gustin #623 the one eight
#623 The One Eight
Selvedge
59% funded
$149
Featured Stock
Featured Stock
gustin #477 cone mills heavy denim - black x black
Featured Stock
gustin rainbow nep baby terry  t-shirt
Rainbow Nep Baby Terry T-Shirt
T-Shirts
In stock and ready to ship.
$49
 
$39
Featured Stock
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
Featured Stock
gustin #75 okayama standard
#75 Okayama Standard
Selvedge
In stock and ready to ship.
$199
What Customers Are Saying
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer