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Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
#1 The Heavy
Selvedge
65% funded
Launched about 20 hours ago
$169
Bestseller
The 1968
Selvedge
40% funded
$99
Bestseller
#501 Indigo X Purple
Selvedge
32% funded
Original price: $189
 
Sale price: $149
Bestseller
#5 Japan Rustic Wool Joggers - Charcoal
Joggers
58% funded
$169
Just launched
Just Launched
#4 Japan Rustic Wool Joggers - Rust
Joggers
45% funded
$169
Just Launched
#46 Japan Rustic Wool Joggers - Black
Joggers
40% funded
$169
Just Launched
#1341 Starfall Rainbow Nep Shirt - Rust
Rugged Long Sleeve Shirts
72% funded
$149
Just Launched
#1342 Starfall Rainbow Nep Shirt - Black
Rugged Long Sleeve Shirts
69% funded
$149
What Customers Are Saying
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer