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Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
gustin #501 indigo x purple
#501 Indigo X Purple
Selvedge
85% funded
$189
 
$149
Bestseller
gustin the red fire
The Red Fire
Selvedge
41% funded
$189
 
$149
Bestseller
gustin #1211 monster saddle blanket shirt - retro rainbow
#1211 Monster Saddle Blanket Shirt - Retro Rainbow
Rugged Long Sleeve Shirts
54% funded
Launched about 9 hours ago
$149
Bestseller
gustin #472 monster saddle blanket 5 pocket
#472 Monster Saddle Blanket 5 Pocket
5 Pocket Pants
65% funded
Launched about 9 hours ago
$129
Just launched
Just Launched
gustin #387 japan organic sea green plant indigo
#387 Japan Organic Sea Green Plant Indigo
Selvedge
68% funded
$229
Just Launched
gustin the l1 - horween chromexcel #8
The L1 - Horween Chromexcel #8
Leather Jackets
0% funded
$899
Just Launched
gustin twisted yarn fleece sweatpant 3 pack
Twisted Yarn Fleece Sweatpant 3 Pack
Sweatpants
43% funded
$239
Just Launched
gustin twisted yarn fleece sweatpants - charcoal
Twisted Yarn Fleece Sweatpants - Charcoal
Sweatpants
65% funded
$80
Featured Stock
Featured Stock
gustin the 1968
The 1968
Selvedge
In stock and ready to ship.
$149
Featured Stock
gustin #477 cone mills heavy denim - black x black
Featured Stock
gustin #75 okayama standard
#75 Okayama Standard
Selvedge
In stock and ready to ship.
$199
Featured Stock
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
What Customers Are Saying
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer