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Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
gustin #527 ink indigo stretch
#527 Ink Indigo Stretch
5 Pocket Pants
67% funded
Launched about 8 hours ago
$96
Bestseller
gustin thomas mason blue oxford
Thomas Mason Blue Oxford
Classic Long Sleeve Shirts
72% funded
$169
Bestseller
gustin #562 selvedge herringbone denim
#562 Selvedge Herringbone Denim
Selvedge
86% funded
$129
Bestseller
gustin #180 japan vintage wool chinos - brown olive
#180 Japan Vintage Wool Chinos - Brown Olive
Chinos
70% funded
$189
Just launched
Just Launched
gustin thomas mason white oxford
Thomas Mason White Oxford
Classic Long Sleeve Shirts
69% funded
$169
Just Launched
gustin #179 japan vintage wool chinos - navy
#179 Japan Vintage Wool Chinos - Navy
Chinos
74% funded
$189
Just Launched
gustin #597 the beast red fire
#597 The Beast Red Fire
Selvedge
61% funded
$189
Just Launched
gustin #196 oxblood selvedge workshirt
#196 Oxblood Selvedge Workshirt
Workshirts
74% funded
$189
Featured Stock
Featured Stock
gustin the 1968
The 1968
Selvedge
In stock and ready to ship.
$149
Featured Stock
gustin #477 cone mills heavy denim - black x black
Featured Stock
gustin #75 okayama standard
#75 Okayama Standard
Selvedge
In stock and ready to ship.
$199
Featured Stock
gustin vintage heavyweight sweatshirt - cosmic rainbow nep
What Customers Are Saying
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer