NEW TO GUSTIN? Start with The 1968, our best-selling $99 selvedge jeans.
Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
The 1968
Selvedge
33% funded
$99
Bestseller
#620 Cone Mills Experimental Selvedge - The Black X Black
Selvedge
79% funded
$149
Bestseller
#1 The Heavy
Selvedge
70% funded
$169
Bestseller
#501 Indigo X Purple
Selvedge
61% funded
Original price: $189
 
Sale price: $149
Just launched
Just Launched
#476 Cone Mills Heavy Denim - Indigo
5 Pocket Pants
58% funded
Launched about 11 hours ago
$94
Just Launched
Waffle Crewneck 2 Pack
Long Sleeve T-Shirts
58% funded
$104
Just Launched
Waffle Crewneck - Heather Grey
Long Sleeve T-Shirts
66% funded
$54
Just Launched
Japan Indigo Stripe Hand Dyed Selvedge Scarf
Scarves
0% funded
$129
What Customers Are Saying
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer