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Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
gustin the red fire
The Red Fire
Selvedge
87% funded
$189
Bestseller
gustin the 1968
The 1968
Selvedge
93% funded
$99
Bestseller
gustin #562 selvedge herringbone denim
#562 Selvedge Herringbone Denim
Selvedge
87% funded
$129
Bestseller
gustin #611 japan feather selvedge - vertical
#611 Japan Feather Selvedge - Vertical
Selvedge
77% funded
$124
Just launched
Just Launched
gustin #118 indigo 23
#118 Indigo 23
Selvedge
61% funded
Launched about 1 hour ago
$199
Just Launched
gustin #906 retro loose weave plaid - red yellow
#906 Retro Loose Weave Plaid - Red Yellow
Rugged Long Sleeve Shirts
61% funded
Launched about 7 hours ago
$142
Just Launched
gustin #905 retro loose weave plaid - blue red
#905 Retro Loose Weave Plaid - Blue Red
Rugged Long Sleeve Shirts
45% funded
Launched about 7 hours ago
$142
Just Launched
gustin merino wool sweatshirt - charcoal
Merino Wool Sweatshirt - Charcoal
Sweatshirts
58% funded
$299
Featured Stock
Featured Stock
gustin #477 cone mills heavy denim - black x black
Featured Stock
gustin #597 the beast red fire
#597 The Beast Red Fire
Selvedge
In stock and ready to ship.
$219
 
$199
Featured Stock
gustin #75 okayama standard
#75 Okayama Standard
Selvedge
In stock and ready to ship.
$199
Featured Stock
gustin vintage heavyweight sweatshirt - cosmic rainbow nep
What Customers Are Saying
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer