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Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
gustin japan persimmon indigo stripe hand dyed selvedge scarf
Japan Persimmon Indigo Stripe Hand Dyed Selvedge Scarf
Scarves
80% funded
Launched about 8 hours ago
$129
Bestseller
gustin japan indigo stripe hand dyed selvedge scarf
Japan Indigo Stripe Hand Dyed Selvedge Scarf
Scarves
67% funded
Launched about 8 hours ago
$129
Bestseller
gustin the red fire
The Red Fire
Selvedge
45% funded
$189
 
$149
Bestseller
gustin #501 indigo x purple
#501 Indigo X Purple
Selvedge
4% funded
Launched about 11 hours ago
$149
Just launched
Just Launched
gustin #1045 vintage wool alpaca - charcoal grid
#1045 Vintage Wool Alpaca - Charcoal Grid
Rugged Long Sleeve Shirts
64% funded
$179
Just Launched
gustin #1047 vintage wool alpaca - coffee grid
#1047 Vintage Wool Alpaca - Coffee Grid
Rugged Long Sleeve Shirts
59% funded
$179
Just Launched
gustin #1048 vintage wool alpaca - navy natural grid
#1048 Vintage Wool Alpaca - Navy Natural Grid
Rugged Long Sleeve Shirts
56% funded
$179
Just Launched
gustin #1046 vintage wool alpaca - hunter grid
#1046 Vintage Wool Alpaca - Hunter Grid
Rugged Long Sleeve Shirts
61% funded
$179
Featured Stock
Featured Stock
gustin the 1968
The 1968
Selvedge
In stock and ready to ship.
$149
Featured Stock
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
Featured Stock
gustin #477 cone mills heavy denim - black x black
Featured Stock
gustin #75 okayama standard
#75 Okayama Standard
Selvedge
In stock and ready to ship.
$199
What Customers Are Saying
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Thank you so much for taking the time to make sure that the pant fits me right. Can't thank you enough. This is what makes Gustin stand a part."
-Lauren C. | Verified Buyer