Premium denim at the wholesale price
We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.
Your first pair
The jeans new customers have started with most often this month. One is in stock and ships now.
How pre-ordering works
- Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
- We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
- It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.
Don't want to wait? Shop what's in stock and it ships now.
Order your jeans two sizes up
Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.
Open the fit guideBestsellers
Just launched
Featured Stock
Featured Stock
Featured Stock
Featured In