Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

See your first pair How Gustin works

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

The 1968

Selvedge Denim Jeans

$99

Pre-order. Ships January / February 2027.
#477 Cone Mills Heavy Denim - Black X Black

5 Pocket Pants

$129

In stock. Ships now.
The Red Fire

Selvedge Denim Jeans

~~Full price $189~~ $149

Pre-order. Ships February 2027.
#501 Indigo X Purple

Selvedge Denim Jeans

~~Full price $189~~ $149

Pre-order. Ships February 2027.

How pre-ordering works

Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide

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