NEW TO GUSTIN? Start with The 1968, our best-selling $99 selvedge jeans.
Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
The 1968
Selvedge
35% funded
$99
Bestseller
#48 Wool Herringbone 5 Pocket - Brown X Black
5 Pocket Pants
74% funded
$149
Bestseller
#57 Brown X Black Wool Herringbone Workshirt
Workshirts
68% funded
$169
Bestseller
#562 Selvedge Herringbone Denim
Selvedge
47% funded
$129
Just launched
Just Launched
#528 Wool Herringbone 5 Pocket - Navy X Black
5 Pocket Pants
45% funded
Launched about 3 hours ago
$149
Just Launched
#529 Wool Herringbone 5 Pocket - Black X Black
5 Pocket Pants
54% funded
Launched about 3 hours ago
$149
Just Launched
Slub T-Shirt Ocean Collection
T-Shirts
0% funded
Launched about 16 hours ago
$66
Just Launched
Slub T-Shirt Fall Collection
T-Shirts
2% funded
Launched about 16 hours ago
$66
What Customers Are Saying
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"Just wanted to thank you for the jeans. I had high hopes and yet these exceed my expectations! I love the fabric, and I love the fit and construction. Nice, nice work."
-Jeffrey S. | Verified Buyer