NEW TO GUSTIN? Start with The 1968, our best-selling $99 selvedge jeans.
Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
The 1968
Selvedge
37% funded
$99
Bestseller
#562 Selvedge Herringbone Denim
Selvedge
47% funded
$129
Bestseller
#357 Repro French Worker Moleskin 5 Pocket - Navy
5 Pocket Pants
61% funded
$139
Bestseller
#620 Cone Mills Experimental Selvedge - The Black X Black
Selvedge
92% funded
$149
Just launched
Just Launched
#474 The Cashmere Denim - Vintage Army
5 Pocket Pants
47% funded
Launched about 23 hours ago
$249
Just Launched
#475 The Cashmere Denim - Indigo
5 Pocket Pants
62% funded
Launched about 23 hours ago
$249
Just Launched
#355 American One Five
5 Pocket Pants
56% funded
Launched about 23 hours ago
$99
Just Launched
The L1 - Horween Chromexcel #8
Leather Jackets
0% funded
$899
What Customers Are Saying
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer