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Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
gustin #1008 vintage wool alpaca - purple haze
#1008 Vintage Wool Alpaca - Purple Haze
Rugged Long Sleeve Shirts
61% funded
Launched about 13 hours ago
$179
Bestseller
gustin #501 indigo x purple
#501 Indigo X Purple
Selvedge
23% funded
Launched about 13 hours ago
$189
Bestseller
gustin the red fire
The Red Fire
Selvedge
34% funded
Launched about 13 hours ago
$189
Bestseller
gustin #562 selvedge herringbone denim
#562 Selvedge Herringbone Denim
Selvedge
45% funded
Launched about 13 hours ago
$129
Just launched
Just Launched
gustin #586 gustin x vidalia superlight
#586 GUSTIN X Vidalia Superlight
Selvedge
61% funded
Launched about 1 hour ago
$149
Just Launched
gustin #436 classic twill 5 pocket - oak
#436 Classic Twill 5 Pocket - Oak
5 Pocket Pants
23% funded
Launched about 1 hour ago
$79
Just Launched
gustin #434 classic twill 5 pocket - olive
#434 Classic Twill 5 Pocket - Olive
5 Pocket Pants
53% funded
Launched about 1 hour ago
$89
Just Launched
gustin #438 classic twill 5 pocket - khaki
#438 Classic Twill 5 Pocket - Khaki
5 Pocket Pants
49% funded
Launched about 1 hour ago
$79
Featured Stock
Featured Stock
gustin the 1968
The 1968
Selvedge
In stock and ready to ship.
$149
Featured Stock
gustin #477 cone mills heavy denim - black x black
Featured Stock
gustin #75 okayama standard
#75 Okayama Standard
Selvedge
In stock and ready to ship.
$199
Featured Stock
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
What Customers Are Saying
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer