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Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
gustin the 1968
The 1968
Selvedge
78% funded
$99
Bestseller
gustin #501 indigo x purple
#501 Indigo X Purple
Selvedge
57% funded
$189
 
$149
Bestseller
gustin #422 moleskin stretch 5 pocket - olive
#422 Moleskin Stretch 5 Pocket - Olive
5 Pocket Pants
47% funded
$139
Bestseller
gustin #71 moleskin stretch 5 pocket - heather grey
#71 Moleskin Stretch 5 Pocket - Heather Grey
5 Pocket Pants
58% funded
$139
Just launched
Just Launched
gustin #1289 yak wool shirt - forest
#1289 Yak Wool Shirt - Forest
Rugged Long Sleeve Shirts
4% funded
Launched about 9 hours ago
$186
Just Launched
gustin #1288 yak wool shirt - navy
#1288 Yak Wool Shirt - Navy
Rugged Long Sleeve Shirts
4% funded
Launched about 9 hours ago
$186
Just Launched
gustin #1287 yak wool shirt - rust
#1287 Yak Wool Shirt - Rust
Rugged Long Sleeve Shirts
2% funded
Launched about 9 hours ago
$186
Just Launched
gustin corner wallet - chromexcel #8
Corner Wallet - Chromexcel #8
Wallets
2% funded
$27
Featured Stock
Featured Stock
gustin #477 cone mills heavy denim - black x black
Featured Stock
gustin #75 okayama standard
#75 Okayama Standard
Selvedge
In stock and ready to ship.
$199
Featured Stock
gustin rainbow nep baby terry  t-shirt
Rainbow Nep Baby Terry T-Shirt
T-Shirts
In stock and ready to ship.
$49
 
$39
Featured Stock
gustin vintage heavyweight sweatshirt - natural rainbow nep
What Customers Are Saying
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer