NEW TO GUSTIN? Start with The 1968, our best-selling $99 selvedge jeans.
Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
The 1968
Selvedge
38% funded
$99
Bestseller
#148 Military Wool Serge - Olive Rust
5 Pocket Pants
70% funded
$156
Bestseller
#562 Selvedge Herringbone Denim
Selvedge
50% funded
$129
Bestseller
#1346 Japan Homespun Tweed Shirt - Retro 50s
Rugged Long Sleeve Shirts
65% funded
Launched about 10 hours ago
$186
Just launched
Just Launched
#1347 Japan Homespun Tweed Shirt - Concrete
Rugged Long Sleeve Shirts
54% funded
Launched about 10 hours ago
$186
Just Launched
#1348 Japan Homespun Tweed Shirt - Cream
Rugged Long Sleeve Shirts
45% funded
Launched about 10 hours ago
$186
Just Launched
#1 The Heavy
Selvedge
41% funded
$169
Just Launched
#147 Military Wool Serge - Antique Navy
5 Pocket Pants
58% funded
$156
What Customers Are Saying
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer