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Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
gustin #118 japan indigo 23
#118 Japan Indigo 23
Selvedge
84% funded
$199
Bestseller
gustin #501 indigo x purple
#501 Indigo X Purple
Selvedge
27% funded
$189
Bestseller
gustin the red fire
The Red Fire
Selvedge
36% funded
$189
Bestseller
gustin the 1968
The 1968
Selvedge
57% funded
$99
Just launched
Just Launched
gustin double knit t-shirt 3 pack (army, navy, black)
Double Knit T-Shirt 3 Pack (Army, Navy, Black)
T-Shirts
66% funded
$120
Just Launched
gustin double knit t-shirt army
Double Knit T-Shirt Army
T-Shirts
45% funded
$46
Just Launched
gustin double knit t-shirt black
Double Knit T-Shirt Black
T-Shirts
56% funded
$46
Just Launched
gustin double knit t-shirt navy
Double Knit T-Shirt Navy
T-Shirts
49% funded
$46
Featured Stock
Featured Stock
gustin #477 cone mills heavy denim - black x black
Featured Stock
gustin #75 okayama standard
#75 Okayama Standard
Selvedge
In stock and ready to ship.
$199
Featured Stock
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
Featured Stock
gustin vintage heavyweight sweatshirt - cosmic rainbow nep
What Customers Are Saying
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer