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Stacked cuffs of selvedge denim, showing the selvedge edge

Premium denim at wholesale prices

We make only what customers back, so there is no unsold inventory, no middleman and no retail markup. Wait a little, save a lot.

Your first pair

The jeans new customers have started with most often this month. One is in stock and ships now.

How pre-ordering works

  1. Back a campaign We take your card details at checkout but don't charge it until your project is ready to go into production. You can change or cancel your order any time before that.
  2. We make only what's backed Once a campaign is fully funded we order the fabric and start cutting and sewing. No extra inventory sits in a warehouse.
  3. It ships straight to you We keep you posted as it moves through the mill, the factory and into a box with your name on it.

Don't want to wait? Shop what's in stock and it ships now.

Order your jeans two sizes up

Gustin does not use vanity sizing. Most customers order two waist sizes larger in our jeans than they do in other brands. Check the fit guide against a pair you already own before you order.

Open the fit guide
Bestsellers
Bestseller
gustin #325 harris tweed® 5 pocket - grey multi herringbone
#325 Harris Tweed® 5 Pocket - Grey Multi Herringbone
5 Pocket Pants
46% funded
Launched about 8 hours ago
$199
Bestseller
gustin the red fire
The Red Fire
Selvedge
46% funded
$189
 
$149
Bestseller
gustin #501 indigo x purple
#501 Indigo X Purple
Selvedge
15% funded
$149
Bestseller
gustin #327 harris tweed® 5 pocket - wheat herringbone
#327 Harris Tweed® 5 Pocket - Wheat Herringbone
5 Pocket Pants
25% funded
Launched about 8 hours ago
$199
Just launched
Just Launched
gustin the l1 - black
The L1 - Black
Leather Jackets
0% funded
Launched about 5 hours ago
$699
Just Launched
gustin #326 harris tweed® 5 pocket - rust multi herringbone
#326 Harris Tweed® 5 Pocket - Rust Multi Herringbone
5 Pocket Pants
6% funded
Launched about 8 hours ago
$199
Just Launched
gustin #330 harris tweed® 5 pocket - grey x black herringbone
#330 Harris Tweed® 5 Pocket - Grey X Black Herringbone
5 Pocket Pants
6% funded
Launched about 8 hours ago
$199
Just Launched
gustin #331 harris tweed® 5 pocket - charcoal x black herringbone
#331 Harris Tweed® 5 Pocket - Charcoal X Black Herringbone
5 Pocket Pants
9% funded
Launched about 8 hours ago
$199
Featured Stock
Featured Stock
gustin the 1968
The 1968
Selvedge
In stock and ready to ship.
$149
Featured Stock
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
Featured Stock
gustin #477 cone mills heavy denim - black x black
Featured Stock
gustin rainbow nep baby terry  t-shirt
Rainbow Nep Baby Terry T-Shirt
T-Shirts
In stock and ready to ship.
$49
 
$39
What Customers Are Saying
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer