NEW TO GUSTIN? Start with The 1968, our best-selling $99 selvedge jeans.

#540 Cone White Oak Special

Selvedge Denim Jeans

$119
Save 50-67%
Typically priced at $238-$357 in retail.
100% funded
Campaign sold out
Estimated ship date
May 2023
Cut and sewn in California
100% Cotton
Ultra rare is the only way to describe this selvedge denim. Made in the famous and now closed Cone Mills White Oak plant, this is truly one of the last great American selvedge denims. Act fast on this and you'll be wearing a style only a few will ever own. Enjoy the Cone White Oak Special.
Cone's White Oak plant in Greensboro, NC was famous. Its closure meant we're now drawing on a dwindling stock of remaining selvedge. Every now and then a new style emerges that we've never run before. That's even more special and what we have for you now. It has everything we came to respect about Cone Mills selvedge. Just quality, timeless fabric. This one happens to be a classic black - dark black warp, white weft. 11 ounces with starch reminds you its raw, but also lets you enjoy it on day one. The finishing touch, a cool double ticker white ID.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#540, 100% Cotton, 11oz, Double White ID
Finish
Raw, Tonal, Black Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Click here for our fit guide.
Collections
Cone Mills Selvedge Denim Jeans
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
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What Customers Are Saying
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer