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1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Fit Guide & Size Chart
Estimated ship date
December 2026 / January 2027
December 2026 / January 2027
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note: unlike most brands, we don't use
vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.
- Inseam
- Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam. - Fabric
- #172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
- Finish
- Raw, Contrast Stitching, Brown Patch
- Trims
- Custom Gustin hardware, stamped leather patch
- Made in
-
- Fit guide
- Click here for our fit guide.
- Est. Ship
- December 2026 / January 2027
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on THE 1968
"I was apprehensive about ordering from abroad but I am delighted with my 1968s.
The sizing is true and they are a great fit. Thank you!"
-Chris W. | Verified Buyer
"Perfect jean. Denim is solid, fades to a perfect blue. On my second pair now, moved to a straight fit. Sized up for a much more comfortable fit. Have gifted two pair to friends now as the price is just right. American denim too!"
-Jake S. | Verified Buyer
"I have already given you my feedback on these jeans but I can’t say enough good about how well they fit and look. I will definitely be getting more of the 1968’s."
-Marty B. | Verified Buyer
"Perfect jeans. The material is a bit heavy and has a feel of quality and substance, while also being immediately comfortable. Best pair of jeans I've bought since the japanmidnight broken twill pair i previously bought. Hands down Gustin makes the best men's jeans on the planet"
-Justin B. | Verified Buyer
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