1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Cut and sewn in California.
This is an active crowdfunding campaign.
It is estimated to ship in March 2025.
It is estimated to ship in March 2025.
Returns & Exchanges
If for any reason you are not happy with the item you receive, we are here to help.
Learn more.
If for any reason you are not happy with the item you receive, we are here to help.
Learn more.
A true selvedge denim icon from the last great American selvedge denim mill. This is the deadstock Cone 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills White Oak plant in Greensboro, North Carolina. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is American denim at its best and quite possible the last time we'll ever have it.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Fit
Available in our Straight, Slim and Skinny fits.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 USA Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom hardware, hand stamped leather patch
Made in
Fit guide
Est. Ship
March 2025
Collections
What is selvedge denim? Read more on our blog.
Customer Feedback on THE 1968
"Bang for buck these are a great pair of selvedge jeans added bonus they are USA made! My only complaint is the length I have selvedge jeans from other companies and I was able to order in my normal length, I’m 5’10 and I looked like a toddler wearing his dads jeans 🤣 had to take them to the tailor for a proper fit. All and all an excellent product I would recommend."
-Ryan A. | Verified Buyer
"I received my 68's a couple weeks ago. Trust the fit guide on waist measurement. I had mine hemmed due to the 36 inch inseam as I'm a 32 and not big on the cuffed look ( at least not as much cuff as I needed for the right length). Looking forward to getting them broke in and a nice fade going. Trying to hold off on the first wash!"
-Chad S. | Verified Buyer
"Bad= the weirdly tall fly buttons. Why so long? Good= cut and fit, the way jeans were meant to fit. Best=the denim. It has done the waist stretching and is starting to have the comfort and feel of old school jeans I used to wear.
Thought for the future: what about not going to the effort of hemming the pants? I’m a tall fellow and yet there must have been at least eight inches cut off when I had them hemmed. Just leave them raw?"
-Rod M. | Verified Buyer
"I have already given you my feedback on these jeans but I can’t say enough good about how well they fit and look. I will definitely be getting more of the 1968’s."
-Marty B. | Verified Buyer
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