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$99
Save 50-67%
Typically priced at $198-$297 in retail.
Size
95% funded
Estimated ship date
December / January
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
December / January
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on THE 1968
"5 out of 5, hands down my favorite jeans to wear. I've already put a lot of miles on them and I love the mix of heaviness/durability and comfort."
-Garret W. | Verified Buyer
"Perfect jeans. The material is a bit heavy and has a feel of quality and substance, while also being immediately comfortable. Best pair of jeans I've bought since the japanmidnight broken twill pair i previously bought. Hands down Gustin makes the best men's jeans on the planet"
-Justin B. | Verified Buyer
"Jeans are great at good price. Will buy more, had to buy size up from normal size"
-David H. | Verified Buyer
"Very excellent denim jeans. Classic cut, well sewn."
-Edward H. | Verified Buyer
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What Customers Are Saying
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"Your great quality product and customer service are reasons I've been a long time customer and will continue to do so."
-Sean S. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
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