Bestseller
1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Estimated ship date
July 2026
July 2026
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
Fit guide
Est. Ship
July 2026
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on THE 1968
"I was apprehensive about ordering from abroad but I am delighted with my 1968s.
The sizing is true and they are a great fit. Thank you!"
-Chris W. | Verified Buyer
"The 1968 selvedge jeans is the very first product I ordered from Gustin. I'm very impressed by its quality and construction. The fit is perfect for me. It is exactly as described in its sizing chart. There's no discernible shrinkage after the first wash. And price-wise, it's the best value I got for my money. No doubt, I'm very satisfied with the product. It's been only a month since I got my first pair, I've ordered my second one, the pricier Japanese Red Fire denim. I can hardly wait for it. More power to you guys!"
-Eleazar P. | Verified Buyer
"Perfect jean. Denim is solid, fades to a perfect blue. On my second pair now, moved to a straight fit. Sized up for a much more comfortable fit. Have gifted two pair to friends now as the price is just right. American denim too!"
-Jake S. | Verified Buyer
"So far, the 1968 Straight Fit (36" waist) are head and shoulders the highest quality jeans I've ever had. I've only worn them a few times, but I expect many years of reliable service. The sizing chart was remarkably accurate, and I'm already planning to order a few more pairs and back a few campaigns. I'm tall and thin and very thankful for the 36" inseam in a high quality, stylish, affordable, American-made product. You've made a repeat customer out of me. Thanks!"
-Jason F. | Verified Buyer
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