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The 1968 selvedge jeans, worn, straight on
The 1968 · Our most popular denim ever

The right fit, first try.

Four cuts, true measurements, and a real person who'll tell you what size to order. Cone Mills selvedge, cut and sewn in California, with 30 days to exchange the size.

Not sure of your size? Start here ↓

$99

Pre-order · estimated ship date December / January 2027

Size

30-day returns and size exchanges on unworn, unwashed items, for store credit.

Cut & sewn in California
Every pair, every run
Cone Mills selvedge
13.5oz, red selvedge ID
Sold direct
No boutique markup
30-day returns & exchanges
Unworn, unwashed · store credit

Start with your usual size.

Most brands label a 34-inch waist as a 32. We use true measurements, so most customers order two sizes larger than their usual.

Your usual sizeMost customers order
2830
2931
3032
3133
3234
3335
3436
3537
3638
3840

A starting point, not a rule. The waist, seat and thigh are listed for every size in the fit guide: measure a pair you own and compare before you order.

Measure a pair you own

Lay a pair you like flat, buttoned, and measure the waist, thigh and rise. Match them to our garment measurements in the fit guide, and you'll know your size before you order.

Or ask us

Email team@weargustin.com with your usual size or a pair's measurements. A person answers within a business day with the size to order.

Open the fit guide

Four cuts. Same denim.

Every fit is the same 13.5oz Cone Mills selvedge. Pick the shape, and see who wears it.

Vintage Straight

Relaxed, retro

Inspired by pre-1950s denim: higher rise front and back, room through the seat and thighs, and a near straight leg.

Joe C., 6'0", 209 lb, cycles. Usual 34, wears a 35. “They fit really well and they're comfortable, especially for somebody with larger thighs.”

Straight

Classic

Sits a bit higher on the waist, relaxed from the thigh to the cuff.

Reece G., 5'10", 190 lb. Usual 34–35, wears a 36. “Exactly matched size specs. … Sized up a size compared to most jeans I own.”

Slim

Tapered

Sits lower, tailored through the thigh to the cuff. Modern, not extreme.

Chris K., 6'2", 160 lb. Usual 30–31, wears a 32. “Fit suggestion from Gustin was spot on.”

Skinny

Fitted

Our closest cut: the same denim, cut nearest the leg.

Between sizes in any fit? Email us before you order.
Check the length, too

They come long. Cuff them or hem them.

Jeans arrive unhemmed: a 34-inch inseam for waist sizes 29–33, 36 inches for 34 and up. Most people cuff them, as in the photo. If you'd rather hem, Denim Therapy chain-stitches them to match the original construction, at up to 34% off for Gustin customers.

  • Inseam34" (waist 29–33) · 36" (34+)
  • HemmingDenim Therapy, chain-stitched, up to 34% off
  • FlyButton
  • Break-inRaw, 100% cotton: firm at first
The 1968 cuffed over boots
If it isn't right

Exchange the size within 30 days.

Try them on at home before you wear them out or wash them. Returns and size exchanges are for unworn, unwashed items within 30 days, for store credit. If the size is wrong, exchange it within the 30 days.

Read the return policy

★★★★★

“Size up two sizes. Lesson learned: I ignored Gustin's recommendation and ordered my usual 33. Too small, but the exchange was quick and easy. My new pair arrived last week, and after a gentle prewash, hang dry, and a hem, they're my new favorite jeans.”

Alfredo F. · Verified buyer · 35 Straight

How buyers found their fit.

49 reviews, 4.8 stars on the product page.

★★★★★

“Beautiful denim, hits the sweet spot for feel, sized up and it's a perfect fit on me.”

Joshua F. · Verified buyer · 40 Slim
★★★★★

“The jeans are of good quality and it is important to follow their advice on sizing. I wear 34x36 Levi's but ordered 36x36 Gustin. Fit is good. I got compliments on them asking me what is the brand.”

Robert C. · Verified buyer · 36 Straight
★★★★★

“Customer service was very good. Personalized responses given to emails! As to fit, seems perfect as recommended to me in an exchange I made.”

Henry L. · Verified buyer · 29 Slim

The denim behind the fit.

13.5oz Cone Mills selvedge, red selvedge ID, 100% cotton, cut and sewn in California. Contrast stitching, a brown leather patch and custom Gustin hardware finish our most popular jeans.

Back pocket, leather patch and red selvedge ID
Stamped leather patch, red selvedge ID
The 1968 worn, side view
Raw, on day one
The coin pocket of a well-worn pair
A well-worn pair
The back pockets of a well-worn pair
A well-worn pair

Ready to choose yours?

Pick your fit and size, and check the fit guide if you need to.

Choose your fit — $99

30-day returns and size exchanges on unworn, unwashed items, for store credit.