Bestseller
1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Estimated ship date
June / July 2026
June / July 2026
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
Fit guide
Est. Ship
June / July 2026
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on THE 1968
"This was my first Gustin purchase and I love them! I ordered the slim fit, size 34 and they are perfect.
I have already funded another Gustin project."
-Hunter J. | Verified Buyer
"Bad= the weirdly tall fly buttons. Why so long? Good= cut and fit, the way jeans were meant to fit. Best=the denim. It has done the waist stretching and is starting to have the comfort and feel of old school jeans I used to wear.
Thought for the future: what about not going to the effort of hemming the pants? I’m a tall fellow and yet there must have been at least eight inches cut off when I had them hemmed. Just leave them raw?"
-Rod M. | Verified Buyer
"I had been wanting to buy a pair of selvedge denim jeans for some time, but I just couldn't justify the cost. When I found Gustin, I decided to try a pair of "The 1968" jeans and I'm glad I did. I have only had them a short time, but it is clear that they are made with the utmost care and attention to detail. The quality of the construction is evident straight away--much better than anything I have found in the big mall stores. I have since bought another pair of jeans and a shirt from Gustin, both of which are excellent. I only wish I had known about them sooner."
-Nathan M. | Verified Buyer
"I absolutely love my 1968’s. They are the perfect retro denim and so far the fit is excellent. I haven’t washed them yet, so that will be an adventure, but I’m sure I will figure that out."
-Peter H. | Verified Buyer
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