Welcome to Gustin! Click here to get started.
$99
Save 50-67%
Typically priced at $198-$297 in retail.
Size
95% funded
Estimated ship date
December / January
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
December / January
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on THE 1968
"I received my 68's a couple weeks ago. Trust the fit guide on waist measurement. I had mine hemmed due to the 36 inch inseam as I'm a 32 and not big on the cuffed look ( at least not as much cuff as I needed for the right length). Looking forward to getting them broke in and a nice fade going. Trying to hold off on the first wash!"
-Chad S. | Verified Buyer
"Jeans are great at good price. Will buy more, had to buy size up from normal size"
-David H. | Verified Buyer
"Love these, but want them in BLACK PLEASE!?!"
-Kelly B. | Verified Buyer
"This was my first Gustin purchase and I love them! I ordered the slim fit, size 34 and they are perfect. I have already funded another Gustin project."
-Hunter J. | Verified Buyer
Bestsellers
Bestseller
gustin the 1968
The 1968
95% funded
$99
Bestseller
gustin #311 monster wale corduroy - black
#311 Monster Wale Corduroy - Black
62% funded
$149
Bestseller
gustin #341 indigo monster sashiko 5 pocket
#341 Indigo Monster Sashiko 5 Pocket
97% funded
$109
Bestseller
gustin #75 okayama standard
#75 Okayama Standard
84% funded
$139
Just launched
Just Launched
gustin #1025 big rope - gulf oil
#1025 Big Rope - Gulf Oil
64% funded
$136
Just Launched
gustin #1026 big rope - blue rust
#1026 Big Rope - Blue Rust
52% funded
$136
Just Launched
gustin #1027 big rope - sage
#1027 Big Rope - Sage
10% funded
$136
Just Launched
gustin #1271 big rope - blue stripe
#1271 Big Rope - Blue Stripe
56% funded
$136
What Customers Are Saying
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Thank you so much for taking the time to make sure that the pant fits me right. Can't thank you enough. This is what makes Gustin stand a part."
-Lauren C. | Verified Buyer
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.