Fit Guide & Size Chart
Estimated ship date
December / January 2027
December / January 2027
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note: unlike most brands, we don't use
vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.
- Inseam
- Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam. - Fabric
- #172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
- Finish
- Raw, Contrast Stitching, Brown Patch
- Trims
- Custom Gustin hardware, stamped leather patch
- Made in
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- Fit guide
- Click here for our fit guide.
- Est. Ship
- December / January 2027
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on THE 1968
"Most importantly the waist measured exactly as stated in your fit guide for W: 35. Straight fit was just what I expected and feels great. After one wash there was no measurable shrinkage in the waist and a little less than an inch in inseam. After one more wash I will get them hemmed. I’m very happy with my US woven and stitched 1968 jeans.
One note on design: Like Josh I carry my phone in my front pocket, which is just deep enough for my ageing SE 2 but a couple more inches of depth would be very useful for the current bigger phones."
-Paul B. | Verified Buyer
"Love these, but want them in BLACK PLEASE!?!"
-Kelly B. | Verified Buyer
"My second pair of Gustins. Best jeans ever."
-Doug O. | Verified Buyer
"Very excellent denim jeans. Classic cut, well sewn."
-Edward H. | Verified Buyer
















