Crowdfunding
1968 (raw)
1968 (worn-in)
1968 (worn-in)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (raw)
1968 (worn-in)
1968 (worn-in)
Find Your Size
Estimated ship date
July / August 2026
July / August 2026
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
Fit guide
Est. Ship
July / August 2026
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on THE 1968
"Most importantly the waist measured exactly as stated in your fit guide for W: 35. Straight fit was just what I expected and feels great. After one wash there was no measurable shrinkage in the waist and a little less than an inch in inseam. After one more wash I will get them hemmed. I’m very happy with my US woven and stitched 1968 jeans.
One note on design: Like Josh I carry my phone in my front pocket, which is just deep enough for my ageing SE 2 but a couple more inches of depth would be very useful for the current bigger phones."
-Paul B. | Verified Buyer
"Perfect jeans. The material is a bit heavy and has a feel of quality and substance, while also being immediately comfortable. Best pair of jeans I've bought since the japanmidnight broken twill pair i previously bought. Hands down Gustin makes the best men's jeans on the planet"
-Justin B. | Verified Buyer
"Needless to say, any pair of Cone is an instant classic, and the 1968 sits right in the wearability - ruggedness - look sweet spot. I settled for the straight fit to pair them with cowboy boots. The match is perfect, and highlights the superb Gustin's straight cut. I do own slim straights, too, which I love pairing with boots and sneakers. Both fits suit me well, but there's something very appealing about Gustin's straight cut in terms of comfort."
-Florin Z. | Verified Buyer
"This was my first Gustin purchase and I love them! I ordered the slim fit, size 34 and they are perfect.
I have already funded another Gustin project."
-Hunter J. | Verified Buyer
Bestsellers
Just launched
