Crowdfunding

#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 jeans after wear-in. Actual jeans will appear raw like the last photo

#75 Raw before wear-in

#75 Okayama Standard

Japanese Selvedge Denim Jeans

$139

Save 50-67%

Typically priced at $278-$417 in retail.

Fit

Fit Guide & Size Chart

Size

98% funded

Estimated ship date
January / February 2026

Cut and sewn in California

100% Cotton

The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.

Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.

This is the same style and quality that was sold in boutiques all over the country for $205+.

*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.

Inseam

Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.

Fabric

#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton

Finish

Raw, Contrast Stitching, Brown Patch

Trims

Custom Gustin hardware, stamped leather patch

Made in

Fit guide

Click here for our fit guide.

Est. Ship

January / February 2026

What is selvedge denim? Read more on our blog.

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more

Customer Feedback on #75 OKAYAMA STANDARD

"I’m kind of a selvedge noob. Visited Japan came home with a Flathead 9oz. Jacket, and fell in love with Japanese style attention to detail. Happy to say, these USA details compete and even exceed in some areas. Now, compared to my usual AE Mall jeans of varying quality well, there is no comparison. Thats even with being generally satisfied with AE. I feel so swaggy in comparison. Just hefty enough. Slightly sheeny and plenty character now, and can’t wait to see how they wear and fade. Love the unique selvege ID."

-Christopher R. | Verified Buyer

"Beautiful quality! Nice fit that’ll break/grow with time."

-Vincent M. | Verified Buyer

"This is my second Gustin pair after the 1968. It took me all of one minute of breaking in that first pair using Sally O'Malley kicks and stretches to decide I wanted another one, and the Okayama was a logical choice. It arrived just in time for my Christmas trip to Chicago, and all I could think of was all the honeycombing that 8+ hours of sitting in Economy Class would bring. I'm really happy with it -- the fabric is beautiful and the piece is just so well crafted overall. I could be happier, though -- just a couple of minor quality situations on the left leg. 1) About 1" of stitching on the outseam failed and was coming undone, which led me to notice that 2) from the knee down, the leg was about 3/16" tighter than the right. I let Customer Service know about issue #1 and was taken care of right away with a reimbursement for repair. Issue #2 is more of an observation than a problem. Still giving it 5 stars."

-Chris P. | Verified Buyer

"The standard for a reason. Has all the beautiful imperfections that give character. You can feel the purpose of each stitch (not just flat decorations like in most brands), which provides an excellent body sense (ie. What my body shape could be). Break in took a week of wear after initial wash, about half inch expansion at waist (I'm overweight). Fading is juust starting after a couple months office wear, but i can already feel the whiskers are going to be beautiful. If only every pair of Gustin jeans could match this level."

-Dennis C. | Verified Buyer

Bestsellers

Bestseller