The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we like in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note unlike most brands we don't use vanity sizing for our pants. If you're a first time customer we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam. Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton
Gustin has partnered with Denim Therapy to offer discounted custom hemming.
As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming
that will match the original construction of your selvedge.
"Took one return to get the right size , but once I got the right size they are perfect - the 14.5 oz is a great weight for any climate- the weave of the denim is tight so it doesn’t blow out - the straight cut is slightly roomy but not boxy, allows for range of motion great 50’s look rolled up and the rise is mid to high which really works for me - I’m usually a 31/ 32 but 33 - best fitting jeans I’ve ever had"
-Blair S. | Verified Buyer
"Seems like great quality material. I like the look of it and the stitching.
Fit is decent. Feels like the butt and crotch are a little tight, same with the calves. I ordered the 38 slim, will order a 38 straight next time."
-Kyle R. | Verified Buyer
"Fabric is amazing. Fit is ok. As always tricky to get wide enough for athletic legs without getting too wide a waist. Not sure I managed but initial fit is ok. About 5” too long tho as a result."
-Wil T. | Verified Buyer
"Beautiful denim, but 1 extra inch in the Front Rise (Slim cut) would make them so much more comfortable when seated."
"So grateful for this brand! Love the fit, finish, and quality of everything I've ever bought from here. Moreover, the pricing enables people like me to have access to quality goods which are often outside of the reach of the most working people."
-Joshua C. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer
"Never thought I would find a denim company that I feel like is a community."