USE CODE SHIPFREE to get free domestic shipping on featured stock

#541 The Rainbow Selvedge

Selvedge Denim Jeans

$129
Save 50-67%
Typically priced at $258-$387 in retail.
Size
60% funded
Estimated ship date
August / September 2025
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that come from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep as starting point as you find and a great starting color. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for it's balance of usability and toughness. The weft is where things take bold and colorful turn. A range of colored yarns are deployed to create a vivid rainbow effect on the backside of the fabric. The pictures tell the full glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Choose either our classic straight, slim or skinny fit. More details available in our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom hardware, hand stamped leather patch
Made in
made in usa
Fit guide
Est. Ship
August / September 2025
What is selvedge denim? Read more on our blog.
Customer Feedback on #541 THE RAINBOW SELVEDGE
"Insanely good quality. The pants don’t pop like in the picture but the subtly is phenomenal. I can’t stop rocking them!"
-Kent S. | Verified Buyer
"The production and shipping speed was a nice surprize - just a week or so upon closing the campaign. Well, these appeared somewhat darker than I expected, almost black, can't wait to wash them to see the rainbow colours breaking through. One tiny little thing: the left leg is just 3-5 mm narrower than the right leg, which is super important for someone with larger calves, like me. Wouldn't have noticed otherwise. All the rest is just fine, great fabric, will surely soften after the first wash. Look gorgeous and elegant. Happy with the purchase."
-Dmytro D. | Verified Buyer
"My second pair of jeans from Gustin and certainly not my last. The construction and material quality is top notch. The rainbow selvedge is something different and I get compliments when wearing them (with a big 3” turn up) awesome jeans that I would 100% recommend"
-Jeff H. | Verified Buyer
"Very pleased with the fit and look. I got the 38 straight. I wear 36x36 in Levi’s, if that helps anyone. Looking forward to getting the Japan Red Fire in January"
-Robert D. | Verified Buyer
Bestsellers
Bestseller
gustin #607 cone mills experimental selvedge - the natural organic
#607 Cone Mills Experimental Selvedge - The Natural Organic
72% funded
$116
Bestseller
gustin cosmic rainbow nep t-shirt 2 pack
Cosmic Rainbow Nep T-Shirt 2 Pack
2% funded
$59
Bestseller
gustin #1277 hedgehog shirt - blue teal
#1277 Hedgehog Shirt - Blue Teal
41% funded
Launched about 7 hours ago
$99
Bestseller
gustin #606 salmon selvedge
#606 Salmon Selvedge
53% funded
$126
Just launched
Just Launched
gustin #122 hedgehog shorts - grey black
#122 Hedgehog Shorts - Grey Black
39% funded
Launched about 7 hours ago
$99
Just Launched
gustin #123 hedghog shorts - blue teal
#123 Hedghog Shorts - Blue Teal
45% funded
Launched about 7 hours ago
$99
Just Launched
gustin #1276 hedgehog shirt - grey black
#1276 Hedgehog Shirt - Grey Black
32% funded
Launched about 7 hours ago
$99
Just Launched
gustin #1227 japan retro leisure shirt - midnight
#1227 Japan Retro Leisure Shirt - Midnight
46% funded
Launched about 22 hours ago
$119
What Customers Are Saying
"About a year ago, a coworker introduced me to Gustin (he rocks some of your pants to the office on the regular) and I have been watching the releases ever since. About three months ago, I finally backed a campaign. Since then, I have been so happy with all the pieces I have received."
-Anne F. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."
-Timothy H | Verified Buyer
"I really love Gustin. I just don't think I'd choose another brand at any price point. And I love watching for new products/return of old favs. But a very important part of the experience is the great customer service."
-Keith P. | Verified Buyer
Your cart
×
Your cart is empty. Let's find something to fill it.