Crowdfunding
Estimated ship date
May / June 2026
May / June 2026
Cut and sewn in California
100% Cotton
If you missed the first run of this specialty selvedge, today you have another shot. We're getting a small lot woven just for us. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. This was our first new find that came from our global search for selvedge. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep a starting point as you can find. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for its balance of usability and toughness. The weft is where things take a bold and colorful turn. A range of colored yarns is deployed to create a vivid rainbow effect on the backside of the fabric. The colors change slightly with each batch. The pictures tell the full, glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#541, 100% Cotton, 12oz, Red, Blue or Rainbow ID
Finish
Raw, Contrast Stitching, Brown Leather Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
Fit guide
Est. Ship
May / June 2026
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on #541 THE RAINBOW SELVEDGE
"The most delicious denim I've experienced."
-Michael P. | Verified Buyer
"I love these pants. They are beautiful and feel great. I've had them for a week and I'm seeing some stretch. I went back and forth between ordering a 34 and a 35. I may have chosen on the tight side but as they've stretched, I think that I picked the right size. This is not the first pair of pants that I will order from Gustin."
-Craig H. | Verified Buyer
"I was a little hesitant, because of some of the reviews regarding sizing, but by closely following the provided sizing charts, my pants actually fit great! The material is actually really neat! The rainbow pattern shows through faintly, making them a really subtle way to rock a unique look. The jeans seem to be well made, and I'll be buying another pair from Gustin based on this experience."
-Brant F. | Verified Buyer
"1st selvage and I took a risk on the rainbow being too flashy, but it really isn't. Looks mostly like a normal jean unless you point it out to someone because you can see the colors up close. Very well made, and I was impressed by the seams. I would not tolerate anything skinnier and they barely fit over my boots.
If I could change anything it would be, at least one more belt loop if not two. And I would like a bootcut offering. Probably will buy another pair less flashy."
-Benjamin C. | Verified Buyer
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