Crowdfunding
Fit Guide & Size Chart
Estimated ship date
December 2026 / January 2027
December 2026 / January 2027
Cut and sewn in California
100% Cotton
This denim was the first find that came from our global search for selvedge. We had a feeling it would make for a stunning pair of denim. Based on the response it has received it seems we're all in agreement. The Rainbow Selvedge. Enjoy it and wear it well.
Finding great fabric that you likely will never see anywhere else is one of the most unique parts of GUSTIN. A specialty denim mill in China has deftly combined classic, quality raw selvedge roots with an absolute explosion of color. The classic roots start in the warp. A dark midnight indigo. It's as deep a starting point as you can find. Starchy and rugged, the 12 ounce weight is a middle ground we've come to respect for its balance of usability and toughness. The weft is where things take a bold and colorful turn. A range of colored yarns is deployed to create a vivid rainbow effect on the backside of the fabric. The colors change slightly with each batch. The pictures tell the full, glorious story. You definitely see the rainbow glowing through the top as well, but it's not overpowering. The balance is just right - special but not screamingly loud. Finding this in a 100% cotton, selvedge composition makes it even more special. Enjoy this one.
- Inseam
- Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam. - Fabric
- #541, 100% Cotton, 12oz, Red, Blue or Rainbow ID
- Finish
- Raw, Contrast Stitching, Brown Leather Patch
- Trims
- Custom Gustin hardware, stamped leather patch
- Made in
-
- Fit guide
- Click here for our fit guide.
- Est. Ship
- December 2026 / January 2027
What is selvedge denim? Read more on our blog.
CUSTOM HEMMING
Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.
Learn moreCustomer Feedback on #541 THE RAINBOW SELVEDGE
"1st selvage and I took a risk on the rainbow being too flashy, but it really isn't. Looks mostly like a normal jean unless you point it out to someone because you can see the colors up close. Very well made, and I was impressed by the seams. I would not tolerate anything skinnier and they barely fit over my boots.
If I could change anything it would be, at least one more belt loop if not two. And I would like a bootcut offering. Probably will buy another pair less flashy."
-Benjamin C. | Verified Buyer
"Quickly becoming my favorite pair of jeans. Ordered a 37 after measuring fitting well jeans that were size 36. They do wear in a little bit from being a little snug, but wear in has them right where I want them."
-Robert B. | Verified Buyer
"I love these. Love the button fly, the slim fit, the feel, and the beautiful reverse side of the fabric. They're still new, and I am looking forward to how they wash, wear, fade, break in. Only (minor) complaint: I wish Gustin offered more than two inseam lengths."
-Audie A. | Verified Buyer
"First time buyer.Ordered 31 SLIM Took the sizing seriously and the jeans fit perfectly! I ordered the slim fit and would also have been happy with the skinny.In a thinner material I would go skinny."
-Wade B. | Verified Buyer
Bestsellers
Just launched
