This is an active crowdfunding campaign. It is estimated to ship in December 2024.
Gold standard chambray at an absolutely surprising value. This is simply a must have shirt.
Chambrays tend to have a level of character that you don't often find in shirting fabric. The slubby grain lends amazing visual texture and a true sense of vintage ruggedness. The solid 6.5 ounce weight of these styles makes for a substantial shirt that can take anything you throw at it. Chambray is a true workwear icon. This version keeps things truly classic with an indigo on white composition. This is a shirt that will happily pair with raw denim or chinos.
We spent the most time making a true improvement to fit. The best way to put it is that our updated fit simply feels more organic. There is a much more sophisticated and natural shape to the entire body, from shoulders to chest to waist that better matches the natural curve of the the human form. We’ve better aligned shoulder and chest widths and given the bottom hem only a subtle curve, striking an improved balance between tucking and untucking ability. The improved fit is something you notice the instant you put this new shirt on. It just flows with the body better and feels better. We also believe this fit is more universal. It’s taking the place of slim and classic fits . . . this is now our best fit.
We also took this opportunity to make two key upgrades to the details while preserving the classic style we all love. The first is button placement on the placket. Most people are wearing these shirts without ties and now opening that top button leaves the ideal shape. Second is a gently rounded chest pocket shape to provide a softer, more organic look. Of course, we’ve kept all the intricate construction details from the single needlework to the locker loop to the box pleat.
Buttons downs that are made in the USA using our quality material and construction are typically priced at $175 to $300. The Gustin model, with your support, lets us do much better.
"This salt & pepper plaid shirt is **** awesome. Fit, feel, and look are amazing! Best looking shirt I own. My wife gave me “the eye” when I walked into the kitchen wearing it. Thanks for making it!"
-Scott L. | Verified Buyer
"I wanted to tell you how much I love the rainbow nep natural t-shirts. After over a year of trying to find my everyday t-shirt, this is finally it. I have four of them now and they are basically all I wear."
-Anne F. | Verified Buyer
"They arrived. And they are really special. I wore them all day yesterday and they were amazing. Now that I know how your stuff fits on my body, I can have a little more confidence ordering in the future. You have beautiful stuff."