The Okayama Standard remains on top as our best selling Japanese selvedge denim of all time. Looking at the absolutely beautiful fades you get from it, the reason becomes pretty clear. Get started on yours today.
Gustin jeans made from sanforized raw selvedge denim from one of the finest mills in Japan. When we search for a perfect Japanese selvedge, we look for a few key things: solid weight, dark indigo start and the potential to wear to the perfect medium blue with great texture. We saw everything we liked in the Okayama Standard. This style is a very solid 14.5oz, starts out raw in a deep blue indigo and wears to the mythical medium blue we all want. The fade shots tell the story. The color is stunning, the grain amazing. It even has a great vertical grain when worn in. Throw in a very cool double stitch orange selvedge ID and this is a perfect, traditional Japanese denim. Made in the Okayama Prefecture, this one is perfect all around denim. You will receive a new pair of raw denim, not worn-in or distressed.
This is the same style and quality that was sold in boutiques all over the country for much higher.
*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam. Waist sizes 34+ have a 36" inseam.
Fabric
#75 Japan Selvedge, 14.5oz, Orange ID, 100% Cotton
Gustin has partnered with Denim Therapy to offer discounted custom hemming.
As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming
that will match the original construction of your selvedge.
"Beautiful denim, but 1 extra inch in the Front Rise (Slim cut) would make them so much more comfortable when seated."
-James P. | Verified Buyer
"I was impressed with the thickness and sturdy feel of the denim. The break-in period is real, be ready for that. Mine are still loosening up and becoming more supple. Also go one or two inches above the waist size you wear in most pants.
Good looking jeans, and I have gotten several compliments on them already.
Would buy more, and have.
GR"
-Geoff R. | Verified Buyer
"This is the fabric that you recommend to people that are looking to get into selvedge denim. It is the perfect weight and is an excellent fader. This is my third pair of Okayama Standards. I have Slim, Straight and now a Vintage Straight. The Vintage Straight cut is my new favorite. I was looking for a straight that wasn’t too baggy or too tapered and that had a higher rise. This is the highest rise that Gustin offers and it is great. The rise is really the key aspect of this cut. It is so comfortable and offers excellent coverage. I’m excited to see these after they fade. I suspect they’ll age wonderfully, just like my other Okayamas."
-Brian C. | Verified Buyer
"Love the deep, dark finish, I previously tried 36 in the straight but for this tried the 35 in the vintage straight fit, which I think I like a little better, a little less baggy in the thighs I think. Look forward to breaking them in."
"Thank you so much for taking the time to make sure that the pant fits me right. Can't thank you enough. This is what makes Gustin stand a part."
-Lauren C. | Verified Buyer
"Thank you so much. I love Gustin and appreciate the quality and service you brings to an industry that genuinely needs it. You guys are awesome!"
-Curtis C. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."