Welcome to Gustin! Click here to get started.
Use code FIRSTSHIP to get free domestic shipping on your first order.
×
$149
Save 25-50%
Typically priced at $198-$297 in retail.
Size
This item is in-stock and ready to ship.
Cut and sewn in California
100% Cotton
A true selvedge denim icon - this is the Cone Mills 1968. The most you can ask from a great selvedge denim is that it starts out beautiful and gets even better over time. As you can see from this well worn pair, the 1968 absolutely delivers.
Gustin jeans made from sanforized raw selvedge denim from Cone Mills. The 1968 was somewhat of a premium denim company darling. It was used by many and there's a reason for it. It sneaks up on you. It seems unassuming at first, but when you see the beautifully rich indigo shade and crisply starched raw feel you know you're touching classic quality. 20oz denim is cool. Super light denim is fun too. Let's face it, the 13.5oz sweet spot is a winner. It works year round and that's what you get in the 1968 - it has great body. We used this fabric as we were developing the skinny fit and knew we had to get our hands on more than just sample yardage. This is authentic, classic selvedge denim at its best.
This is the same style and quality that was sold in boutiques all over the country for $205+.
*Note: unlike most brands, we don't use vanity sizing for our pants. If you're a first time customer, we highly recommend checking out our fit guide.
Inseam
Waist sizes 29-33 have a 34" inseam.
Waist sizes 34+ have a 36" inseam.
Fabric
#172 Cone Mills Selvedge, 13.5oz, Red ID, 100% Cotton
Finish
Raw, Contrast Stitching, Brown Patch
Trims
Custom Gustin hardware, stamped leather patch
Made in
made in usa
Fit guide
Click here for our fit guide.
What is selvedge denim? Read more on our blog.
Union Special Sewing Machine

CUSTOM HEMMING

Gustin has partnered with Denim Therapy to offer discounted custom hemming. As a Gustin customer, you can save up to 34% on authentic chain-stitched hemming that will match the original construction of your selvedge.

Learn more
Customer Feedback on THE 1968
"These jeans are beautiful. I really love the look and feel of the 1968 denim, and I think these pants look really great on. They sit a little lower on the waist and tighter in the seat than I thought, which I'm not excited about, but I know that they will fit better as I wear them in, and they are already feeling better than when I first put them on. I just need to put my phone in a jacket pocket if I'm sitting."
-Dominick G. | Verified Buyer
"I love the 68. They are my daily go to"
-Brian P. | Verified Buyer
"The 1968 was my first purchase from Gustin. Exceptional quality of the materials, beautiful craftsmanship make this a favorite. I've worn them for nearly two weeks and they are wearing in very well. Cannot wait for the Red Fire! Looking forward to acquiring more products in the future."
-Michael H. | Verified Buyer
"I like my 1968s! I’ve been wearing them 7 months and still breaking them in (not washed yet) but I love the weight and fit. Can’t wait to see how they look as they age."
-Jeff T. | Verified Buyer
Bestsellers
Bestseller
gustin japan big hemp t-shirt - olive
Japan Big Hemp T-Shirt - Olive
T-Shirts
56% funded
Launched about 22 hours ago
$69
Bestseller
gustin japan big hemp t-shirt - navy
Japan Big Hemp T-Shirt - Navy
T-Shirts
45% funded
Launched about 22 hours ago
$69
Bestseller
gustin #633 the purple haze
#633 The Purple Haze
Selvedge
98% funded
$149
Bestseller
gustin rainbow nep t-shirt 2 pack (cosmic, natural)
Rainbow Nep T-Shirt 2 Pack (Cosmic, Natural)
T-Shirts
61% funded
$59
Just launched
Just Launched
gustin the l3 - black
The L3 - Black
Leather Jackets
0% funded
Launched about 21 hours ago
$699
Just Launched
gustin japan big hemp t-shirt - steel
Japan Big Hemp T-Shirt - Steel
T-Shirts
61% funded
Launched about 22 hours ago
$69
Just Launched
gustin japan big hemp t-shirt - natural
Japan Big Hemp T-Shirt - Natural
T-Shirts
54% funded
Launched about 22 hours ago
$69
Just Launched
gustin japan big hemp t-shirt - camel
Japan Big Hemp T-Shirt - Camel
T-Shirts
40% funded
Launched about 22 hours ago
$69
What Customers Are Saying
"Never thought I would find a denim company that I feel like is a community."
-Richard S. | Verified Buyer
"Thank you so much for taking the time to make sure that the pant fits me right. Can't thank you enough. This is what makes Gustin stand a part."
-Lauren C. | Verified Buyer
"My 1968s came in the mail yesterday…They're amazing! From the fit (thank you for all the hand-holding!) to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts."
-Scott S. | Verified Buyer