Cone Mills selvedge, cut and sewn in California. $149.
13.5oz raw selvedge denim from Cone Mills, cut and sewn in California. The same style we sold through boutiques for $205 and more.
$149
Fit Guide & Size Chart
30-day returns and size exchanges on unworn, unwashed items, for store credit. Not sure of your size?
Here's what you're buying.
The fabric, the make and the details.
The denim
#172 Cone Mills selvedge, 13.5oz, red selvedge ID, 100% cotton. Raw and sanforized: dark, crisp and starched out of the box. Heavy enough to break in with character, light enough to wear all year.
The make
Cut and sewn in California. Contrast stitching, button fly, custom Gustin hardware and a stamped brown leather patch.
The price
$149. We design it and sell it to you directly; there is no boutique markup in between.
Boutique quality. True wholesale.
Gustin has designed premium menswear since 2005 and sold it through high-end boutiques from San Francisco to New York. Today we sell directly, mostly through crowdfunded runs that line up supply and demand, so we skip the warehouse and the retail markup and pass the savings on.
Choose your fit — $149
What buyers notice.
49 reviews, 4.8 stars on the product page.
“As a regular selvedge/heritage/Japanese denim guy, I bought these to give Gustin a try. Wow, was I blown away by the value, the denim, the construction and the fit.”
“My 1968s came in the mail yesterday. They're amazing! From the fit to the detailing, I'm blown away. Just tremendous quality at any price point, but the value here is off the charts.”
“Excellent in every way. Fit suggestion from Gustin was spot on. Denim and make quality are exceptional. At this price, a hell of a bargain.”
No vanity sizing. Read this before you order.
Most brands label a 34-inch waist as a 32. We use true measurements, so most customers order two waist sizes larger than their usual. Start there, then check a pair you own against our garment measurements in the fit guide.
Raw, 100% cotton, button fly: expect them to feel firm at first.
- FitsVintage Straight · Straight · Slim · Skinny
- Waist sizes29 – 40
- Inseam34" (waist 29–33) · 36" (34+), unhemmed
- HemmingChain-stitched by Denim Therapy, up to 34% off
- Not sure?Email team@weargustin.com, answered within a business day
Start with our most popular pair.
Cone Mills selvedge, cut and sewn in California.
Choose your fit — $14930-day returns and size exchanges on unworn, unwashed items, for store credit.